Thursday, 3 November 2011

Retail Therapy: Penny Fielding beautiful Interiors.

Name: Penny Fielding beautiful Interiors.
Established: 2004
Location: The ancient village of Walthamstow. (mentioned in the Doomsday Book) 34 Orford Road E179NJ

How would you define your shop style? I would describe the shop as "eclectic chic". (A mixture of new and vintage home-wares, high quality local art and craft, vintage clothes and high end kids toys).

What sets you store apart from the others? People constantly come into the shop and tell me how beautiful it is. (I try to live up to the name!). We are big supporters of local art and craft and are a major supporter and fund raiser for the E17 Art Trail. We were voted by our  customers as one of the Best Small Shops In Britain in the Telegraph Magazine awards organised by Mary Portas. We give great customer service wether a customer is spending 99p or £500 and we always make everyone feel welcome. We have pop up shops every week end to give young designer makers an opportunity to show off their wares, which in turn makes the shop more interesting for our clients. i spend a lot of time restyling the shop and customers love that. The stock is ever changing. We have the most laid back cat in the east end called Jassie Mo. Children drag their parents in to see her. 
In short VERY independent and as far from a high street chain as you can get.

Where can we find you online? @pennyfielding

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